Business-to-government From Wikipedia, the free encyclopedia

Business to Government (B2G) is a derivative of B2B marketing and referred to as a market definition of "Public Sector Marketing" which encompasses marketing products and services to the U.S. Government through Integrated Marketing Communications techniques such as strategic public relations, branding, marcom, advertising, web-based communications to Uncle Sam.

According to Gal Borenstein, CEO of The Borenstein Group (Fairfax-Based B2G Marketing Communications Firm), [1], the majority of government spending has been focus on fulfilling three mission areas identified in the Presidential Management Agenda (PMA) of current and past presidents: [2]

1. Empower government agencies with better Business Process to help make it more efficient. 2. Become a better customer-service provider to Public Citizen and promote visible accessibility to public records via electronic records management. 3. Create visible accountability by reducing disparate systems and centralizing functions that can be re-engineered to be measured, accounted for, and controlled by tighter oversight and controls.

Examples of B2G Marketing Communications and Public Relations Agencies and Counselors that support Public Sector IT Marketers in the Multi-Billion dollar federal marketplace include:
FEDERAL DIRECT [3]
THE BORENSTEIN GROUP[4]
PRESTOVIVACE[5]

Examples of dominant B2G Marketing Media organizations that cover the B2G market with latest trends in government purchasing, policies and initiatives, with particular emphasis on e-government, include:
http://www.Fcw.com (Federal Computer Week Magazine and web portal)
[6] (Washington Technology Magazine and web portal)
[7] Government Computer News Magazine and web portal)
[8] (Signal Magazine)
[9] (Government Executive Magazine and web portal).

Examples of Case Studies reported by Marketing Media on Business to Government Campaigns:
Direct Marketing News: [10]
BtoB Magazine: [11]
BtoB Magazine: [12]

Business-to-consumer From Wikipedia, the free encyclopedia

Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services.

An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.

Business-to-business From Wikipedia, the free encyclopedia

Business-to-business (B2B) is a term commonly used to describe commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G).

B2B is also commonly used as an adjective to describe any activity, be it B2B marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers. Similar to B2B, B2G is often meant to refer to B2G Marketing.

The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub component or raw materials but only one B2C transaction, because the sale of the finished product to the end customer is only a single transaction.

An example of a B2B transaction is an automobile manufacturer buying tires for its vehicles. The additional purchases of glass for the windows, paint, and steel would all be additional B2B transactions. The final transaction, a finished vehicle being sold to the consumer, would be considered a (B2C) transaction.

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